![]() ![]() “And I am very appreciative of each and every one of you!” “I know this is an inspiring moment for my husband and daughter’s global fans,” Vanessa Bryant said. “I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come,” Vanessa Bryant wrote. Another key to renewing the partnership was Nike’s commitment to launching a new basketball facility in Bryant’s name. “All proceeds from the shoe will benefit the Mamba and Mambacita Sports Foundation.”ĭuring stalled talks leading up to the expiration of the previous deal last year, the Bryant estate wanted Nike to expand Kobe’s shoes to include kids’ sizes. “The first new shoe from the partnership, the Kobe 6 Protro ‘Mambacita Sweet 16’ will honor Gigi Bryant,” Nike said in a statement. Styled in “Gigi’s” black and white “Mamba Ballers” team uniform colors, with gold accents, that shoe was originally produced just before last the last contract expired and was never officially released. “Nike donating 100% of the net proceeds yearly for Gianna’s shoes to our Mamba and Mambacita Sports Foundation (M&MSF).”Īccording to Nike, the first release from the renewed partnership could arrive as soon as May 1, which would have been Gianna Bryant’s 16th birthday. “With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike product for years to come,” Vanessa Bryant said. Nike says it hopes to provide young athletes access to youth sports, with several global initiatives planned to honor Bryant’s legacy. During the 2019-20 season, 102 of the 322 total players competing in the league’s restart in the Orlando bubble wore a Kobe sneaker. ![]() The previous contract ended in April 2021 after Vanessa was reportedly seeking a “lifetime” contract, similar to the ones LeBron James and Michael Jordan have.Īccording to Nike, nearly 20% of NBA players have worn a Nike Kobe sneaker for at least one game since Bryant’s death along with his daughter, Gianna, and seven others in a January 2020 helicopter crash near Calabasas. Vanessa Bryant previously said she was parting ways with Nike over money and shoe availability issues. “I am so proud that my husband’s shoes are still the most worn by players on NBA courts and that the demand for his shoes remain so desired by his fans around the world.” “We’re excited to announce our partnership with Nike is going to continue!” Vanessa Bryant, Bryant’s widow, wrote in an Instagram post. The news comes nearly a year after Kobe Bryant’s initial endorsement deal with Nike expired. I love you and miss you so much, sweet Angel," Vanessa Bryant wrote with one of the posts.Kobe Bryant’s estate has reached a new long-term contract with Nike to continue producing footwear and apparel from Bryant’s Zoom Kobe series, Vanessa Bryant and Nike announced on Thursday. Her mom, Vanessa Bryant, also paid tribute to her daughter on Instagram, posting several photos wishing her daughter a happy birthday. And be as motivated as she was," said her former coach Jon Grogan. "And showing girls around the globe that they also can play the game of basketball. Kobe Bryant's former teammate Pau Gasol, current NBA star Giannis Antetokounmpo and Gianna Bryant's former coach shared their Gigi's way for the video. Her radiant smile brought joy into every moment," said Callaghan. "Gigi's been making me better since I was five years old. One of Gianna Bryant's former teammates and friends, Aubrey Callaghan, said playing Gig's way for her is by making everyone around you better. "Playing Gigi's way to me means completely devoting yourself to the process of being the absolute best player and the best person that you can be," said WNBA star and Gianna Bryant's friend Sabrina Ionescu. Nike released this video that includes tributes from some of Bryant's friends and former teammates about what it means to play Gigi's way. Gianna Bryant, her father Kobe Bryant and seven others were tragically killed in a helicopter crash back in January of 2020. Nike shared a special tribute video honoring the life of Gianna Bryant on what would have been her 17th birthday Monday. Nike shared a special tribute video honoring Gigi Bryant's life for her 17th birthday.
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